Prepared for: Women's Fashion Brand

Digital Excellence
meets Lean Strategy

A phased, budget-conscious roadmap to launch your brand. We prioritize immediate audience capture followed by a scalable Shopify build.

Phase 1:
Waitlist & Capture

Priority

Immediate deployment of a high-converting landing page to secure email leads before the full store launch.

  • ✦ Shopify-hosted Waitlist Page
  • ✦ Klaviyo Pre-launch Flow (1-2 Emails)
  • ✦ Mobile Responsive Layout
  • ✦ Basic Analytics Setup
Timeline: 3-4 Days $300

Phase 2:
Full Store Build

Core Build

A lean, fully functional e-commerce store aligned with your branding, ready for product sales.

  • ✦ Custom Theme Setup
  • ✦ 5 Core Pages (Home, Shop, About, etc.)
  • ✦ 10 Products & Matching Sets
  • ✦ Abandoned Cart Flows
  • ✦Shopify theme installation using a premium, scalable OS 2.0 theme (Palo Alto)
  • ✦Clean luxury aesthetic tailored for fashion positioning
  • ✦Structured homepage storytelling (hero → collection highlights → trust → CTA)
  • ✦Optimised PDP layout (size guide, reviews, shipping clarity, sticky ATC)
  • ✦Full setup: payments (Stripe), shipping, taxes, inventory
  • ✦SEO foundations (meta titles, descriptions, structured URLs, image optimisation)
  • ✦Speed optimisation + final QA before launch
  • ✦Multi-currency support will be included. Please note that Shopify applies a currency conversion fee.
Timeline: 3-4 Weeks $400
Day 1-4

Discovery & Waitlist Launch

Confirm requirements, access Shopify/Klaviyo, build and go-live with the Waitlist page to start data collection immediately.

Week 1

Theme Architecture

Theme installation, backend configuration, and establishing the core page structure.

Week 2

Content & Products

Building Home, Collections, and Product Detail Pages (PDPs). Setting up the 10 products and bundling logic.

Week 3

Automation & QA

Finalizing Klaviyo welcome/cart flows, responsive testing across devices, and final pre-flight checks.

Week 4

Official Launch

Go-live support, minor tweaks, and admin handover.

Strategic Advantage

Why the ALRWYT ALWASH approach outperforms traditional agency models.

Comparison

Metric

Traditional Agency

Standard Build

  • $2,000+ Initial Cost
  • 4-6 Weeks to First Launch
  • Complex Custom Code
  • Generic Design Templates
Our Strategy

Lean & Fast

  • ✓ $700 Total Cost
  • ✓ 3-4 Days to Data Capture
  • ✓ Scalable Theme Architecture
  • ✓ Brand-First Aesthetic

Development Budget ($700)

Development & Setup Only

Deliverables Output

Technical Assets Created

Maintenance & Support

Service Purchase Bonus

FREE Maintenance

Fees waived if client purchases any additional service.

Standard $25/hr Includes minor fixes

Proposed Marketing Budget

Negotiable

Search Engine Optimization

SEO
3,000 AED
  • • On-page optimization
  • • Keyword Strategy
  • • Technical Audit

Paid Advertising

Ads Management
3,000 AED
  • • Meta (FB/Insta) Setup
  • • Audience Targeting
  • • Campaign Optimization

Social Media Marketing

Content & SMM
3,000 AED
  • • 3 Posts / week
  • • 1 Reel / week
  • • Creative designs included
Development Terms 50% Upfront / 50% on Handover
Total Dev Investment $700.00